As I write to you, I still have, like everyone else, in the eyes of what happened in Paris, the wounds are too fresh, there are still damages and missing persons. Now is the moment of despair, of mourning, of tears, of peace. And we pirates want to start from here, avoiding to yield to the easy temptation of the game of hatred, fear, terror, continuing to do our job. And we want to talk about this today.
Brand, how it is built.
Everything starts from a post on Twitter , where that great Bansky tweety tweets a post that combines two universally recognized signs merging them into one, which in my opinion will make people talk about themselves. It is a circle, with indistinct edges, with inside a stylized Eiffel Tower with a “leg” more than those we are used to seeing. At first glance this appears, but immediately we begin to think about something else. The upper part of the tower breaks the circular composition in a brilliant way “going out” for a short distance above the circle and thus forming a vertical line that we begin to recognize as familiar. Also the two curved lines, which constitute the tower’s arcinoto profile, are added to form two shorter diagonal elements. For an overall vision we realize that the new symbol is the union of two universally recognized: the symbol of peace and the Eiffel Tower, a symbol of Paris.
Composition and history
The composition in its simplicity is brilliant. The symbol of peace is already recognized and recognizable, the official story wants it born from the union of two letters of naval messaging the “N”, represented by the two short lines at 45 ° and the “D”, represented by the vertical line: ” Nuclear Disarmament ” , in fact. The same Gerald Holtom, creator of the symbol, later told that the genesis of the symbol would be different: it is the portrait of a defeated man, represented erect but with arms slightly open, imagine with palms forward, quote of the expressive strength of the farmer Goya in front of the firing squad. If we think that the symbol was created in 1958, in the light of what happened in Paris, the quote takes on the outline of a macabre premonition. But unfortunately it is the history of man simply studded with similar tragedies.
Of the Eiffel tower it is almost useless to talk about it, born in 1889 to celebrate the World Exhibition held in Paris that year, it immediately became the symbol of the city and of France itself. 324 meters of human ingenuity and metal, is one of the most visited monuments in the world and now a symbol. When you think of France, you think about her, it’s almost inevitable. Few perhaps know that the Eiffel engineer who designed it was the same designer who conceived the internal structure of the Statue of Liberty.
Expressive and evocative strength.
The expressive power of the brand is disruptive. The tract recalls Picasso in its evolution, and partly recalls the evocative lines of the preparatory cartoons of Guernica. In terms of composition, it is a circle, almost Giottesque, simple and direct, which immediately makes us understand what we are talking about. It is the ideal fusion of the symbol of peace and the Eiffel Tower: “Peace For Paris”. It is, in my opinion, the Columbus egg of graphics and I think we will hear about it often. It associates the verticality of the tower with the central line of the symbol of peace, curving the lines of the “N” of the same to merge peace and tower together. The shape of the tower is all, even if stylized. The stroke of genius, in my opinion, is the upper part of the tower that comes out shortly from the composition, creating the element of contrast with the circular composition. All told with a stroke that recalls the strength of metropolitan graffiti and the expressiveness of the Lascaux caves graffiti.
The creator of the brand
At first the symbol “Peace For Paris” is attributed to Bansky. A few hours later, the true creator came to light: a French artist, Jean Julien, on whose site we now find the logo initially tweeted by Bansky . Jean Julien creates an operation as simple as it is genial in his expressive prorompence. As a graphic expert, he merges two elements together in these moments that are very much felt by the French and, I believe rightly, all over the world: the love for peace, the one with the capital “P”, the one that sang John Lennon in Imagine. San Francesco, by Gandhi, and love for France, for Paris, a proud and wounded land.
The Graphic Pirates join the families of the victims in this moment of pain in their own way, as dreamers as they are: imagining a better world where one day they will all be the same.